Long time collaborators Ariana Grande and Nicki Minaj have just dropped what will definitely be the biggest pop song of the year.
The “Side To Side” video premiered exclusively on Vevo just after the duo performed at the just concluded MTV Video Music Awards (VMAs). The groovy jam is the third single off Ariana’s “Dangerous Woman” album, which has received generally positive reviews around the world.
The video was directed by top Hollywood director Hannah Lux Davis, with whom I had an interview with sometime back. In case you missed it, she opened up about being friends with Nicki and Ariana, and constantly texting with them!
“…if you were to tell me I’d be texting with Nicki Minaj 4 years ago, I may not have believed you!,” she said.
Previously, the two artists teamed up for Jessie J’s “Bang Bang” music video which has since gotten over 750 million views! Their VMA performance, which was themed like the video itself (same color schemes and similar choreography)
Even though they did not win big at the awards ceremony (Beyonce’s “Formation” booked several awards) I am sure that this will be the ultimate pop jam of the year. Prior to this release, the queen of pop had promoted her album with two singles, first with “Be Alright”, then “Let Me Love You” featuring Lil Wayne.
After their sick performance, Ariana took to Instagram to proclaim her love for partner in crime Nicki. They are truly BFF goals!
“Side To Side” is a pop-reggae fusion, which is a perfect merger of Ariana’s US background and Nicki’s Caribbean roots. Enjoy the below!